Every day we build a sustainable, integrated aluminum company founded on growth and successful long-term relationships with our customers, co-workers, suppliers, communities and investors.
We accomplish our mission by acheiving our two #1 priorities: doing the right things, the right way and getting the results. We create value through our Six Work Streams:
Growth
Noranda has several avenues through which to pursue growth. These avenues include
prudent capital investment, debottlenecking our production processes, increasing share
of demand, and acquisitions and acquisition-related growth. For 2011, our goal will be
to grow volumes at sustainable levels and to pursue capital projects that will relieve
capacity constraints in both the upstream and downstream businesses.
Productivity
Our disciplined growth and financial performance is enabled by our Comprehensive Cost-Out, Reliability and Effectiveness (“CORE”) productivity program. CORE provides a project-based
framework to control costs, improve productivity and increase reliability at our production
facilities. Those projects include investing in high-return capital improvements, optimizing
labor productivity and improving the operating and energy efficiencies of our production
processes. During 2009 and 2010, we generated $120 million in combined CORE savings
towards our $140 million three year CORE savings target. In 2011, our goal is to exceed that
target. To this end, we will manage our power costs, execute projects to increase yield and
throughput, improve raw material usage rates and mitigate unplanned downside events.
Cash & Financial Management
Our ability to maintain positive cash flow from operations across the business cycle is a
testimony to our strong focus on liquidity conservation. We have continued this keen
focus on cash flow even as market conditions have improved. Our goal for 2011 is to
continue making improvements in our management of working capital.
Environmental, Health and Safety
We believe our first accountability as an employer is the safety, health
and well-being of our people. We also view safety as a leading indicator
of operational excellence. We have made safety the number one
accountability for every employee at Noranda. For 2011, our goal is to
achieve a 20 percent or greater improvement in safety at each of our sites
and operate incident-free for at least one quarter company-wide.
Process Improvement
We view process efficacy as a foundation
for sustainable activities and results. Our
transformation to a stand-alone public company
has required us to strengthen our process
backbone. As we continue that journey in 2011,
our goal is to implement expanded information
system capabilities that will improve our
decision making pace and precision.
Employee Engagement
Noranda’s success is built on the energy of its people, fulfilling their individual and
team responsibilities to achieve our company-wide goals. For 2011, our goal will be to
implement a new performance management system to align goals throughout the
organization, initiate topic-specific training management plans, and fill gaps in human
capacity and capability. We also plan to complete union contract renewals at St. Ann
and Newport and to continue strengthening our union relationships at our other sites.
Noranda Aluminum Holding Corporation, 801 Crescent Centre Drive – Suite 600, Franklin, TN 37067
Telephone: (615) 771-5700 Fax: (615) 771-5701
Copyright © 2007 – 2009 Noranda Aluminum. All Rights Reserved.
